In Peserico's history, denim plays a key role from the very beginning.
In the 1960s, Maria Peserico met Adriano Goldschmied, the father of Italian-style denim: this was the beginning of a long collaboration and friendship that led Peserico to focus on the production of denim pants for more than 5 years, combining the tailoring skills of the Venetian tradition with the versatility of the canvas with its timeless appeal.
![disegno del modello di un jeans](https://cdn.shopify.com/s/files/1/0582/7657/7440/files/immagine_2_a131e0ce-2278-496a-adbd-c74b8bb0c844.png?v=1682611149)
Denim is an indispensable element within the Peserico collections: each season it is reinterpreted with new cuts, fits, washes and colors, making itself an undisputed spokesperson for contemporary trends.
![ritaglio modello di denim in ufficio stile](https://cdn.shopify.com/s/files/1/0582/7657/7440/files/immagine_2_copia_bf15db07-3d5a-465a-bd19-cbc0055b7824.png?v=1682611199)
The cut and tailoring show the brand's distinctive sartorial knowledge: skill and accuracy are expressed through the creation of jeans that combine comfort and performance with Peserico design.
The washing of the denim is a key step in defining the identity of the garment. From a single starting base, infinite shades of color can be obtained. Careful manual steps combine craftsmanship and technical knowledge to achieve sought-after effects of great impact. Each wash and treatment chosen allows the best interpretation of Peserico style through jeans with sophisticated tones, in line with the style of the collections.
![trattamento di un giubbino in jeans Peserico](https://cdn.shopify.com/s/files/1/0582/7657/7440/files/immagine_2_copia_4_2203a353-1df7-4d67-9d91-65fea549c788.png?v=1682611367)
![lavaggio di un denim chiaro Peserico](https://cdn.shopify.com/s/files/1/0582/7657/7440/files/immagine_2_copia_5_6f9be057-bda9-410c-9a41-5d31864a9657.png?v=1682611406)
A fabric that has been able to reinvent itself in every era, becoming a symbol of versatility capable of fitting into the most sophisticated outfit as well as into casual chic ones. An emblem of classicism and avant-garde, history and future, denim knows how to interpret streetwear and tailoring by condensing them into a single garment that is absolutely a must-have.
![denim Peserico di tre colori, chiaro, azzurro e blu](https://cdn.shopify.com/s/files/1/0582/7657/7440/files/immagine_2_copia_6_1815d933-b12a-409a-b6d1-e2c429abc6af.png?v=1682611498)
![link to denim heritage woman category](https://cdn.shopify.com/s/files/1/0533/9447/3129/files/CTA_denim_heritage_woman.png?v=1682670455)
![link to denim heritage man category](https://cdn.shopify.com/s/files/1/0533/9447/3129/files/CTA_denim_heritage_man.png?v=1682670482)