Riccardo Peruffo, CEO and Creative Director of Peserico brand, was born in 1974 in Valdagno, the Vicenza town renowned for its centuries-old wool processing. The son of Giuseppe Peruffo and Maria Peserico - founders of the brand - from an early age he learned about the world of clothing, experiencing firsthand the life of a garment workshop that, in those very years, was transformed into a modern, structured enterprise.

In his family he learned a predilection for “‘a work well done’-an attention to quality and care for details that, over time, became a hallmark of his personality.

Riccardo is in charge of the development of the collection together with his wife Paola Gonella, creative director of the brand, coordinating the teams of the Design and Product department.

Alongside his creative role, Riccardo also plays a managerial role, defining the company strategies aimed to the brand's growth in the international market.

A role that has led him to personally consolidate an aspect that is essential for him: the strengthening of all the production processes that today allow the company to propose a complete and effective Made in Italy, through investments always oriented to the development
of local know-how.

A choice strongly supported by Riccardo, who is convinced that the best strategy ever “is always to bet on the incomparable Italian tradition.

Paola Gonella is the creative soul of Peserico.
From collections to boutique design, from advertising campaigns to fashion shows, Paola defines the style of a brand that is an expression of contemporary elegance and understated luxury, a symbol of beauty that spans time. Her educational background in the arts is combined with a love for nature and interior design, from which she draws continuous inspiration in defining new aesthetic concepts, telling a new chapter in Peserico's story each season.