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Peserico FW25 campaign "Future Memory"

Photography gave birth to a new way of treasuring memories. Each shot captures the very instant that created it: a unique, unrepeatable moment, described through the gaze of its author. Like a photograph, a garment also speaks of us — of our experiences, our identity. Every piece freezes style and inspiration in time, like an instant image that tells the story of those who created it, wore it, loved it.

Person standing on a stone pathway by a waterfront with buildings in the background
Ricordo Futuro Future Memory FW25 Peserico campaign

Photographs and garments become windows onto the past: portraits of a self still in the making, already carrying within it the silent promise of what we were destined to become.

Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
man with old vintage photocamera walking in trieste historic center
model with beige shirt and camel knitted top with vintage photocamera on hand

For the FW25 season, Peserico rediscovers its archive to give life to a new story of unexpected interpretations, blending past and future in a collection that celebrates the ever-changing, extraordinary nature of who we are.

Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign

Under an autumn sky, we capture moments cherished with lightness, unaware of the trace that, right now, is being written into our memories. A fortuitous ray of sunlight brightens our expressions, casting light and shadow across our faces like emotions in contrast.

Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign

Strolling along the pier, we encounter the magic of the sunset — familiar, yet always so enchanting. We make our way among the boats, witnesses of distant journeys that have left the memory of the sea, its majesty and endless beauty. We pause for yet another shot: this light feels like a rare privilege.

Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign

Behind every photograph lies a story that surfaces from the past, like a letter we write to the world but always address to ourselves. Every corner of that place celebrated the elegance of a magnificent, surreal era: staircases and halls appeared like sumptuous sets from an extraordinary story, in which each of us was a protagonist.

Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
Ricordo Futuro Future Memory FW25 Peserico campaign
Anteprima video: video fw25 peserico campaign
Anteprima video: video fw25 peserico campaign
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